A menu rebuilt from the sales data
We analysed their POS sales, then rebuilt a sprawling menu into a build-your-own format anchored on the best-selling protein, with a 28-item photo shoot list to match.
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Restaurant consulting in Toronto, Mississauga and the GTALots of ideas. One right next move.
We've seen it all. Owners come to us with lots of ideas and no certainty about which one to execute. We help you decide, then we help you do it: concept, menu, room, brand, website, ordering and marketing, under one roof.
Should I open a second location?Is my menu too long?Why are Tuesdays dead?Should I raise prices?Do I need my own ordering?Delivery apps or direct?Rebrand or refresh?
Restaurants are what we know best.
Most of our clients are restaurants and cafés. We've branded them, designed their dining rooms, shot their food, built their websites, run their ads and built the ordering platform they sell through.
That matters because restaurant problems rarely live in one place. A slow Tuesday might be a menu problem, a Google problem, a photo problem or a pricing problem. A consultant who only does one of those will tell you it's that one.
We look at the whole picture, from your POS data to your Google Business Profile, and fix what's actually holding you back. Lots of ideas, lots of potential: you need the right strategy.
What we help restaurants with
Concept and brand development
New concepts from name to first plate: positioning in a crowded GTA market, brand identity, packaging and the story your staff can tell. See branding.
Menu engineering from your POS data
We pull your sales data and find the stars, the plowhorses and the dead weight. Then we simplify the menu, restructure it around what sells, and plan the photography to match.
Pricing and profitability
Item-level margins, combos and upsells that lift your average ticket without scaring off regulars.
Interior and guest experience
Layouts that move guests and staff, lighting that flatters the food, and a room people photograph. See interior design.
Website and online ordering
A fast restaurant website with your own branded online ordering through Pulse POS, so more orders come to you directly instead of through delivery apps. See web design.
Menu photography and content
Shoot plans that cover a full menu without a week of shooting, and reels that get people through the door. See content.
Launch and grand opening marketing
Pre-launch buzz, opening week content, Google Business Profile set-up and ads timed to your doors opening.
Multi-location and franchise growth
One brand standard across every location, local SEO for each address, and campaigns that recruit franchise partners.
How we've done it
A few recent engagements. Some clients are kept anonymous.
A full menu, without a never-ending shoot
Instead of photographing every flavour, we grouped sauces by colour and texture into shared hero shots and finished each variant in editing. We also reviewed the menu against POS sales for a new proposal.
One brand, four dining rooms
Brand development, interior design, weekly content and Meta and Google ads, run as one multi-location strategy.
A dining app for a whole plaza
A mobile app that puts every restaurant, menu and promotion in the plaza in one place, giving each restaurant visibility and a direct line to diners.
How a consulting engagement runs
Walk-through and data
We visit, eat, watch a service, and pull your POS, Google and ad data.
Diagnosis
What's actually holding you back, ranked by how much it's costing you.
Plan
A clear plan with priorities, budget and timeline. No 80-page binder.
Build
We do the work with you: menu, room, brand, website, content, ads.
Launch and measure
We track sales and traffic after launch and adjust.
Restaurant work
Multi-location Yemeni restaurant: brand, interiors, weekly content and ads under one plan.
Our own restaurant ordering platform: branded online ordering and an admin built for multi-location kitchens.
Fast-casual döner concept inspired by the ancient city of Antioch.
Full-funnel Meta and Google ads across two locations, plus the brand behind them.
Mascot-driven Nashville hot chicken brand with packaging and Google Ads.
Restaurant consulting questions
What does a restaurant consultant do?
A restaurant consultant finds what's holding a restaurant back and fixes it. For us that covers concept and branding, menu engineering, pricing, interior design, website and online ordering, content and marketing, and growth to new locations.
Do you work with new restaurants or existing ones?
Both. We help new concepts get from idea to opening, and help established restaurants and multi-location groups grow sales and fix what isn't working.
Can you use my POS data?
Yes. Menu engineering starts with your sales data. We work with exports from the POS systems GTA restaurants commonly use.
Can you set up online ordering on my own website?
Yes. We build restaurant websites with branded online ordering through Pulse POS, so customers order from you directly.
Do you consult outside Toronto and Mississauga?
Yes. We work in person across the GTA, from Oakville and Burlington to Vaughan and Scarborough, and with restaurants elsewhere in Canada remotely.